01
Sales Development
Building and qualifying the pipeline your team can act on.
- Pipeline generation
- Prospect qualification
- Opportunity development
- Account research
N4 — Navigate. Nurture. Negotiate. Nail. The Sales and Presales Force for Microsoft Partners.
The Sales & Presales Force
for Microsoft Partners.
Extend your revenue team with Microsoft-focused sales and presales expertise — when and where you need it.
The N4 Method
Four moves that turn
pipeline into revenue.
Every opportunity travels the same path from noise to signed. N4 covers all four stages — or only the ones where your team runs out of capacity.
01
Navigate.
Find the right opportunities.
Pipeline is not a volume problem. We map where a partner can realistically win, then concentrate effort there instead of everywhere.
- Territory and account mapping against your Microsoft solution focus
- Research-led prospect identification
- Qualification against the deals you actually close
- Early disqualification, so senior time is never spent on noise
02
Nurture.
Build momentum through the buying journey.
Most opportunities do not stall because the technology is wrong. They stall because nobody kept the conversation moving.
- Structured multi-touch follow-up between milestones
- Stakeholder mapping across business and technical buyers
- Discovery that surfaces the real decision criteria
- Consistent momentum without pulling your team off delivery
03
Negotiate.
Connect business value, solution and commercial strategy.
The moment a deal turns is when technical fit, business case and commercial terms finally line up. That alignment is work, and it is the work we do.
- Solution positioning tied to business outcomes
- Technical validation and scope definition
- Proposal and business case support
- Objection handling across technical and commercial tracks
04
Nail.
Turn qualified opportunities into wins.
Execution at the close: the details that decide whether a qualified opportunity becomes revenue this quarter or slips to the next.
- Close planning with clear owners and dates
- Commercial alignment through final approvals
- Microsoft co-sell support where it applies
- Clean handover into delivery
Capability Layer
One revenue force.
Four critical capabilities.
Take the whole layer or a single capability. Most partners start where the constraint hurts most, then extend.
02
Presales Engineering
Technical credibility in front of the customer, on demand.
- Discovery
- Technical qualification
- Demo preparation
- Solution positioning
03
Solution Architecture
Microsoft solution design that survives technical scrutiny.
- Microsoft solution design
- Architecture workshops
- Technical validation
- Scope definition
04
Deal Acceleration
Removing the friction between a qualified deal and a signature.
- Proposal support
- Commercial alignment
- Objection handling
- Partner co-selling support
Microsoft Ecosystem
Built for the
Microsoft ecosystem.
N4 works exclusively inside the Microsoft solution landscape. That focus is the reason our people can hold a technical conversation on day one instead of month three.
Azure
Infrastructure, migration and platform modernization.
Data & AI
Data platform, analytics and applied AI workloads.
Microsoft Fabric
Unified analytics positioning and migration paths.
Business Applications
Process-led transformation across the business.
Dynamics 365
Sales, service, finance and operations scenarios.
Power Platform
Low-code delivery, automation and governance.
Modern Work
Collaboration, productivity and adoption.
Copilot
AI assistant scenarios, readiness and value framing.
Security
Identity, threat protection and compliance positioning.
Engagement Models
Add capacity without
adding headcount.
Four ways to bring N4 in, all built around the same idea: capacity should expand and contract with pipeline, not with your hiring plan.
01
On-Demand
Use N4 for specific opportunities or pursuits.
Bring in sales or presales capacity for a single pursuit — a competitive deal, a workshop, a proposal that has to be right.
Best for Partners with occasional peaks who do not want permanent overhead.
02
Dedicated
Extend the organization with recurring N4 capacity.
A consistent, named capability working alongside your revenue team on an ongoing basis.
Best for Partners with steady pipeline that outpaces internal coverage.
03
Campaign
Deploy focused Sales and Presales resources around a Microsoft solution, vertical or market.
A concentrated push behind one solution area, industry or territory, with capacity sized to the campaign.
Best for Partners launching a new practice or entering a new segment.
04
Fractional
Access senior Sales, Presales or Architecture capability without full-time hiring.
Senior capability at partial allocation — the experience level you need, at the commitment you can justify.
Best for Partners who need seniority but cannot fund a full-time senior hire.
Why N4
More coverage.
Less overhead.
More wins.
Building a full internal sales and presales bench is slow, expensive, and hard to justify against uneven pipeline. N4 is the alternative.
Scale faster
Add coverage in weeks rather than hiring cycles.
Hire less
Meet demand without permanent headcount commitments.
Access specialized talent
Microsoft-focused sales and presales skill sets.
Increase presales coverage
Support more opportunities in parallel.
Protect senior capacity
Keep your architects on the work only they can do.
Support more opportunities
Pursue deals you would otherwise pass on.
Accelerate deal execution
Reduce the time between qualified and closed.
Stay focused
Keep your team on the partner's core business.
How We Engage
From first conversation
to working capacity.
01
Align
Understand partner priorities, Microsoft solution focus and revenue goals.
02
Deploy
Assign the required Sales, Presales and Architecture capabilities.
03
Execute
Work directly alongside the partner's revenue organization.
04
Scale
Increase or reduce capacity according to pipeline demand.
Your next revenue team
doesn’t have to be hired.
Talk to N4 about Sales & Presales capacity for your Microsoft practice.